December 12, 2018, Santa Clara, Calif.Prevedere, an industry insights and predictive analytics software company, announced a webinar with industry expert guests from Gartner and Microsoft that highlights the role of external data in the evolution of Business Intelligence (BI). Doug Laney, VP & Distinguished Analyst from Gartner, and Michael Walton, Director, Industry Solutions Executive from Microsoft, discuss how BI is changing to provide a more holistic, forward-looking view of business performance by integrating global data.

“Increasingly, leading and thriving organizations in every segment are wielding data and analytics as a competitive weapon, operational accelerant and innovation catalyst,” according to Gartner analyst, Doug Laney. “But many still struggle under the weight of traditional business models and analog business processes that discount the potential of data and analytics.”

With a constantly changing global environment and consumer preferences, companies can face unexpected headwinds and tailwinds at any time. Understanding both internal and external influences is becoming possible with recent advances in analytics.

“Most Microsoft customers are trying to marry and incorporate external data with internal data to gain strong predictive insights and BI. That’s where I see the fold beginning to separate, said Michael Walton, Director, Industry Solutions Executive from Microsoft. “Those that are doing it are really getting tremendous results.”

Key take-aways:

  • How business leaders have evolved in their capacity to consume and analyze data
  • Microsoft’s view on the future of BI and Analytics
  • Why you need to manage data as an asset
  • Challenges companies face when trying to evolve their data strategy
  • Ways to mitigate issues in becoming a data-driven company

To view the webinar, visit:

Industry Recognition
Prevedere was named in the 2017 Red Herring Top 100 Global Company and the Best Business Intelligence Reporting & Analytics Solution of 2017 by the SIIA CODiE Awards. Prevedere was also mentioned in the September 2018 Gartner Cool Vendors in Information Innovation report.


About Prevedere
Prevedere is an industry insights and predictive analytics company, helping business leaders make better decisions by providing a real-time view of their company’s future. While most companies can easily report on internal performance, Prevedere’s external real-time insights engine constantly monitors the world’s activity, identifying future threats or opportunities to business performance. Along with a team of industry experts, data scientists and economists, Prevedere helps business leaders make the right decisions in an ever-changing world. To learn more, visit and follow @Prevedere on Twitter.

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