Consumer Goods

Improve brand, retail
& supply-chains performance
with market-validated planning

For the CFOs and financial-planning specialists of consumer packaged goods (CPG) brands, market volatility is creating serious challenges.

They find themselves squeezed by falling consumer sentiment on one side, rising labor costs, supply-chain interruptions and spiraling commodity prices on the other. Without a complete understanding of the external drivers of demand and delivery, millions of dollars are lost because planning can’t keep up with rapidly evolving reality.

Whether your company needs to streamline operations, relocate resources, find alternative suppliers or reroute production around disruptions, Prevedere Advanced Predictive Planning (APP) can help you achieve your goals faster by augmenting current FP&A solutions and not replacing them.

Better business outcomes


Reduce risk, drive growth with better financial modelling.


Drive price and promotion with better demand models.


Spot cost and supply-chain risks before they materialize.


Stay ahead of changing markets to react faster than your rivals.


Optimize sales performance with market-validated forecasts.

The Prevedere
Advanced Predictive
Planning platform

Prevedere APP combines extenal data and predictive AI modeling to deliver more detailed, accurate and intelligent planning. It gives CFOs, FP&A, supply-chain and category-management leaders the insights they need to make the right decision, fast.

Prevedere includes its own global indicators database and an Advanced Predictive Planning (APP) platform. Our data scientists and economists work with you to create market-leading short-, medium- and long-term prediction models.

APP identifies unique external drivers and leading indicators for each category in which your brands operate. This enables increased validation and accuracy in predicting both customer demand and total market demand. That’s why Kraft-Heinz uses Prevedere’s total category economic-baseline forecasts as a starting point for all planning cycles, whether monthly, quarterly or annually.

Improve overall planning accuracy

Identify the true leading indicators for your lines-of-business

Use advanced AI to build the best-fit models for your business

Increase the predictive accuracy of your planning by up to 20%

Monitor prediction data to detect market shifts before they happen

Prevedere forecasts layer seamlessly with existing planning platforms

More valuable planning outputs

12-18 month rolling forecast:

improve short-term planning for individual customer demand or the total market demand. Blending internal and external monthly forecasts for greater accuracy and agility.

2-5 year forecast:

quantify the impact of key economic and demographic trends on your business, so you can validate investment and working-capital decisions based long-range projections.

Driver-mix analysis:

CPGs and retail customers use this to blend internal drivers (e.g., price, promotion, and distribution) with external drivers, to generate more holistic forecasts. This is similar to marketing mix modeling.

Top 3 use cases in CPG


Discover the hidden drivers of category demand

Prevedere identifies the most influential economic and consumer behaviors in each category — and their lead times. By combining this with data on internal promotion, product innovation, and merchandising activities, brand teams can gain deeper insight on past sales wins and misses.


Validate category growth plans with retailers

CPG companies, especially category captains, use Prevedere — along with syndicated data from Nielsen — to generate retailer-specific long-term demand forecasts. These incorporate the most predictive leading indicators. These models are constantly monitored and updated as economic and consumer activity change.


Maximize trade promotion effectiveness

Most CPG manufacturers lose 33% of the money they invest in trade promotions. Prevedere helps improve trade-promotion effectiveness by understanding future demand for each consumer segment, category, retailer, and region. This allows for more accurate spending in months and regions that need it most.

Download the FREE Prevedere guide

Find out how brands just like yours have used Advanced Predictive Planning to grow their business.

Get the guide

Explore APP in CPG

Download the infographic to see how additional external planning insights can improve consumer goods business performance.

Download infographic

Customer showcase: Kraft Heinz

Kraft Heinz used APP to improve its business planning, cut waste, reduce overheads and boost profits, even during market volatility.

Download case study

Our customer stories

We help Kraft Heinz forecast each of their major food platforms and identify which economic drivers impact their business.

We help Cooper Tire (Good Year) to forecast demand for their brands/products to optimize their supply chain needs.

We help Dollar General understand their target market drivers, identify growth opportunities, and deliver forecasts for their strategic planners.

Book consultation

Complete the form and one of our team will be in touch soon.