Discover the hidden drivers that the consumer goods industry needs to know about market behavior.
What is the full consumer story?
While marketing, promotions, and price changes affect future sales, consumer behavior is also driven by numerous external factors. Wages, cost of fuel, sentiment, and online search trends can impact the consumer’s willingness to buy, but are factors beyond a company’s control. Nonetheless, they can be analyzed and included in your research plan.
By using Prevedere, CPG companies can reduce sales forecast error by 50%, allowing brand teams to improve daily product decisions with reliable forward-looking insight.
Key insights for CPG companies
Data-Informed Forecast for Scenario Planning: Multi-Billion Dollar Retailer Case Study
US Economic Implications for Consumer Goods Industry, Top Trends Reshaping CPG
Last week, Prevedere attended the 2019 Path to Purchase Expo (P2PX) in Chicago where the economic implications for the consumer ...
The Evolution in Consumer Goods Forecasting White Paper
A joint report from Nielsen and Prevedere on the latest techniques to predict category demand and consumer behavior ...
Prevedere allows CPG companies to:
Discover the hidden drivers of category demand
Prevedere’s CPG Solution quickly identifies the most influential economic and consumer behavior factors for each category as well as their lead times. By combining this with an internal promotion, product innovation, and merchandising activities, brand teams can gain deeper insight on past sales wins and misses.
Validate category growth plans with retailers
CPG companies, especially category captains, can leverage Prevedere’s CPG Solution, along with syndicated data from Nielsen, to generate retailer-specific long-term demand forecasts that incorporate the most predictive leading indicators. These reports are constantly updated as economic and consumer activity change.
Maximize trade promotion effectiveness
Most consumer goods manufacturers lose 33% of the money they invest into trade promotions. Prevedere helps improve trade promotion effectiveness by understanding future demand by consumer segment, category, retailer, and region. This allows for more accurate spending in months and regions that need it most.
“Prevedere provides us with the competitive advantage of knowing when to expect downturns or upturns in our categories, allowing us to change course when necessary.”