Category & Brand Management
Optimize your marketing spend using predictive analytics. Use relevant real-time economic and consumer behavior indicators to grow your business.
Stop wasting money on ineffective marketing because you are not using relevant predictive analytics.
Key Marketing Insights
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Plan your marketing with unprecedented insight.
Our advanced economic and modeling engine allows companies to determine how sales performance would be effected by external factors (economic, environmental or consumer behavior) without the influence of advertising spend or pricing changes. This will give your team a solid baseline to assess marketing effectiveness.
Campaign Impact Validation
Determine if boosts in sales were truly the result of marketing campaigns vs merely changes in economic conditions or consumer sentiment. We use the latest in machine learning and predictive analysis to correlate marketing spend, external conditions, and the resultant performance allowing you to assess which campaigns truly moved the needle.
Future Campaign Simulator
When creating a marketing strategy for this year or next, use our Campaign Simulator to understand the expected future outcome of advertising campaigns. With the power of Prevedere’s cloud computing platform, you can create various scenarios that forecast the outcome of campaign timing, size of spend, regionalization, or pricing changes.
Schedule and Allocation Optimizer
Are you spending your marketing dollars in the best media channels in best time of the year? With our vast data store of thousands of media performance metrics and customer behavior leading indicators, we can help optimize scheduling and media channel selection to deliver the most impact on sales.
How would this work in the real world?
Learn how RaceTrac dramatically improves forecasts on guest count, margins, and labor expenses using Prevedere’s solution.
Let us help you optimize your marketing spend with our Category & Brand Management solution.