In Partnership with Prosper Insights & Analytics

Leveraging Consumer Sentiment Data for Agile Business Planning

Your plans for 2023 are set and in action. But consumer sentiment and buying behavior doesn’t adhere to carefully constructed plans. Is your business able to pivot in advance of the shifting trends in consumer behavior? Without forward-looking consumer sentiment and macroeconomic data, you’re navigating a changing landscape without a complete map.

In this on-demand webinar, Brandyn Campbell, Sr. Director of Alliances at Prevedere, connected with Phil Rist, EVP of Strategic Initiatives and cofounder of Prosper, and Danielle Marceau, Principal Economist & Director of Analytics at Prevedere. Their discussion included insights on how forward-looking consumer sentiment data combined with macroeconomic data helps businesses navigate a changing landscape and stay ahead of shifting trends in consumer behavior.

Other topics discussed in the on-demand webinar were:

  • The importance of price elasticity and shifting brand loyalty
  • The trade-offs consumers are making with continued inflation
  • Identifying and monitoring factors for industry-specific anticipated headwinds and tailwinds

Download the on-demand webinar to learn more.


About Prevedere, Inc.
Prevedere is the world’s leading provider of predictive analytics technology and solutions based on econometric modeling, enabling intelligent enterprises to understand and quantify the impact of external factors as part of their strategic planning and forecasting. Our global data repository and patented AI platform enable financial executives and operational planners to identify market drivers, quantify the future impact of economic volatility, generate performance forecasts, and optimize plans based on market foresight.

Prevedere’s automated AI model monitoring provides an early warning system when unplanned market shifts and anomalies are predicted, enabling planners to future proof business performance. Many of the world’s leading consumer packaged goods, retail, logistics, and manufacturing companies leverage Prevedere to generate economic intelligence, spot market opportunities, mitigate risks, and deliver exclusive competitive advantage.

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