The Challenging Economic Outlook for CPGs in 2022
Despite uncertain market conditions caused by the pandemic, CPG brands largely benefitted from the impact of the situation as consumers increased their spending across the industry during the last few years.
But many of the circumstances that led to this boon for the industry are coming to an end. While at the same time, additional concerning trends are on the rise, such as inflation and rising costs. There is no question that CPGs will face new challenges in 2022 that will prove difficult for the brands across the industry.
How can CPGs navigate the COVID economy in 2022?
In this on-demand webinar, Andrew Duguay, Chief economist at Prevedere, addresses the new challenges for CPGs and the best approaches for these companies to forecast and business plan in the next year, including:
- Identifying the new challenges that will be facing the industry
- Understanding the evolution of consumer habits and behaviors
- Implementing a strategy that accounts for reacting to new market conditions in uncertain markets
Watch this 11-minute on-demand webinar to learn more about leading CPGs through the next chapter of the COVID economy.
About Prevedere, Inc.
Prevedere is a predictive analytics software company that delivers insights into future business outcomes based on current economic trends. Our predictive economic intelligence helps executives see what lies ahead for their business and solve for upcoming risks and opportunities. Our SaaS solutions apply the power of machine learning and predictive modeling to more than 2.5 million indicators of global economic and consumer activity. Prevedere customers include Fortune 500 industry leaders in retail, manufacturing, and consumer packaged goods. To learn more, visit www.prevedere.comand follow @Prevedere on Twitter.