Part 2: The American Consumer
Watch part two of a two-part series covering topics that will have a significant impact on your business in 2022
U.S. consumers have been in a sound financial position throughout the pandemic, having benefited from strong fiscal policies that have included protective measures and direct stimulus payments. Concurrently, wage growth has remained strong throughout the last two years, and interest rates have remained low, further boosting consumers’ purchasing power and enhancing their financial wellbeing.
Yet there is still cause for concern as we enter the new year. Stimulus measures are waning, and economic momentum is slowing, creating a challenging situation for many Americans. Sky-high inflation is also eroding consumer purchasing power despite the high headline wage figures. These evolving economic conditions are happening at the same time that consumers are starting to return to “normal” or pre-pandemic behaviors, which will likely continue into 2022.
In this on-demand micro-webinar, Prevedere senior economist Boyd Nash-Stacey discusses:
- The impact of economic conditions on consumer behavior in 2022
- How changing consumer behaviors can have significant impact on a company’s sales
- Building forecasts and business plans to account for potential scenarios that will impact your business
About Prevedere, Inc.
Prevedere is the world’s leading provider of predictive analytics technology and solutions based on econometric modeling, enabling intelligent enterprises to understand and quantify the impact of external factors as part of their strategic planning and forecasting. Our global data repository and patented AI platform enable financial executives and operational planners to identify market drivers, quantify the future impact of economic volatility, generate performance forecasts, and optimize plans based on market foresight.
Prevedere’s automated AI model monitoring provides an early warning system when unplanned market shifts and anomalies are predicted, enabling planners to future proof business performance. Many of the world’s leading consumer packaged goods, retail, logistics, and manufacturing companies leverage Prevedere to generate economic intelligence, spot market opportunities, mitigate risks, and deliver exclusive competitive advantage.