Report: Gain Competitive Advantage Using External Data

Ventana Research

Ventana Research log.

Gain Competitive Advantage Using External Data

Darwin never claimed that evolutionary success came down to survival of the fittest. To the contrary, he stated, “it is not the strongest that survives; but … the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

This lesson applies equally to business and commerce, and an inability to quickly read and respond to market signals is a common cause of that failure. The long list of once thriving businesses that failed because they lacked the agility to evolve as rapidly as their markets is proof of this lesson.

This ‘Research Viewpoint’ is written by Robert Kugel, SVP and Research Director of Ventana Research, explores the need and availability of data and AI tools that make it possible to incorporate external data into planning and strategy.

About Prevedere, Inc.
Prevedere is a predictive analytics software company that delivers insights into future business outcomes based on current economic trends. Our predictive economic intelligence helps executives see what lies ahead for their business and solve for upcoming risks and opportunities. Our SaaS solutions apply the power of machine learning and predictive modeling to more than 3 million indicators of global economic and consumer activity. Prevedere customers include Fortune 500 industry leaders in retail, manufacturing, and consumer packaged goods. To learn more, visit www.prevedere.comand follow @Prevedere on Twitter.

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