Q&A with Prevedere Principal Economist Danielle Marceau and Andy McCartney

The Strategic Benefits of Leading Indicators and Econometric Models​

Prevedere’s Principal Economist, Danielle Marceau, participated in a Q&A series on using leading indicators to market-validate planning and strategy​. This is the second video of the series, and we invite you to watch the accompanying “How Leading Indicators Can Improve Planning and Strategy” before viewing this resource.

This video highlights how companies can utilize leading indicators and econometric models for advanced planning capabilities. In the video, Danielle describes a selection of benefits, including:

  • Enhanced decision making
  • Improved demand forecasting
  • Efficient resource allocation
  • Competitive advantage
  • Long-term strategic planning

Watch the video to learn more.


About Prevedere, Inc.
Prevedere is the world’s leading provider of predictive analytics technology and solutions based on econometric modeling, enabling intelligent enterprises to understand and quantify the impact of external factors as part of their strategic planning and forecasting. Our global data repository and patented AI platform enable financial executives and operational planners to identify market drivers, quantify the future impact of economic volatility, generate performance forecasts, and optimize plans based on market foresight.

Prevedere’s automated AI model monitoring provides an early warning system when unplanned market shifts and anomalies are predicted, enabling planners to future proof business performance. Many of the world’s leading consumer packaged goods, retail, logistics, and manufacturing companies leverage Prevedere to generate economic intelligence, spot market opportunities, mitigate risks, and deliver exclusive competitive advantage.

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