The Impact of Increasing Market Volatility on Retailers and CPGs in 2022

The Good, The Bad, & The Uncertain

At the outset of 2022, it seemed reasonable for businesses to anticipate a return to the pre-pandemic economy. But the prominent  economic and world events that were experienced in the first quarter of the year proved that the impact of the pandemic will have a lasting effect on consumers, as new disruptive events have introduced increased uncertainty and market volatility.

With the introduction of new challenges and continued market volatility, retailers and CPGs must understand the influence that economic and world events will have on their business and incorporate the impact into their strategic planning for 2022 and beyond.

In this report, the Prevedere economist team addresses the ways retailers and CPGs should monitor key issues, including:

  • What is the impact of the current global geopolitical conflicts?
  • How will inflation affect consumer spending?
  • Will consumer “pandemic” behaviors continue?
  • What is the potential impact of more COVID variants?
  • Will there be additional supply chain disruption?
  • How will new market conditions impact specific retail and CPG categories?

Download this complimentary report for insights into the good, the bad, and the uncertain for U.S. retailers and CPGs in 2022 and beyond.

About Prevedere, Inc.
Prevedere is the world’s leading provider of predictive analytics technology and solutions based on econometric modeling, enabling intelligent enterprises to understand and quantify the impact of external factors as part of their strategic planning and forecasting. Our global data repository and patented AI platform enable financial executives and operational planners to identify market drivers, quantify the future impact of economic volatility, generate performance forecasts, and optimize plans based on market foresight.

Prevedere’s automated AI model monitoring provides an early warning system when unplanned market shifts and anomalies are predicted, enabling planners to future proof business performance. Many of the world’s leading consumer packaged goods, retail, logistics, and manufacturing companies leverage Prevedere to generate economic intelligence, spot market opportunities, mitigate risks, and deliver exclusive competitive advantage.

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