The Institute of Business Forecasting and Planning (IBF) invited Prevedere and our client Masonite International to present at the organization’s flagship event – the Business Planning and Forecasting Best Practices Conference – on October 21. John Shap, executive vice president of worldwide field operations for Prevedere, and Abby Kuta, director of SIOP for Masonite International, discussed how to “Improve Sales & Demand Forecasts with Macro-Economic Factors & Big Data.” 

Clearly, factors such as consumer sentiment, the Consumer Price Index and unemployment impact demand. Adding other external factors such as weather, housing starts and wages into the mix only makes the demand forecasting process even more difficult. Event attendees learned how Masonite International and other major corporations leverage the power of Prevedere’s Big Data & Predictive Analytics solution to fine tune their forecasts and make more profitable decisions.

Held in Orlando, the annual conference brings together game changers and experts in S&OP, demand planning, forecasting and business analytics to discuss how to turn data into a competitive and strategic advantage. Visit to learn more.