Prevedere helps Suzano in its digital transformation journey
Suzano is a Brazilian bioproducts company with a presence in over 80 countries. Headquartered in São Paulo, Suzano is the largest distributor of paper and graphic products in South America, with a strong and growing business in the Americas, Europe, and Asia. As part of Suzano’s digital transformation and commitment to innovation, the company wanted to be better positioned to anticipate and react to the dynamics of its target markets.
Suzano had several challenges with forecasting and market intelligence that led them to explore predictive modeling. Challenged to understand Chinese product use and consumption for their product categories, Suzano wanted greater foresight into demand expectations for their downstream segments. The company also wanted to identify any unusual business drivers and their respective contributions and impact on their businesses.
Suzano’s initial models for tissue paper production, printing and writing paper products, and tissue sales fulfilled three major goals:
- Able to identify business headwinds and tailwinds via 3-month outlook scenario models.
- Improved strategic decision-making and contingency options by incorporating external data into planning processes.
- Provided economic intelligence to the leadership team through the delivery of quarterly economic reviews for use in budgeting, earnings calls, and board reviews.