Prevedere Expands Executive Team with Three Key New Hires

August 15, 2019, Santa Clara, Calif. – Prevedere, the leader in predictive analytics software for economic intelligence, today announced recent additions to its leadership team including Rob Mihalko as VP of Marketing, Larry Hirschhorn as VP of Sales, and Yesim Tabanoglu as VP of Product Management. These hires are in support of the accelerated growth Prevedere is experiencing. All three executives bring value to a management team that is leading the industry in providing enterprise executives with the insights needed to succeed in an ever-changing market.

“We are thrilled that Rob, Larry, and Yesim have joined Prevedere and our leadership team,” said Rich Wagner, CEO of Prevedere. “Their combined expertise and extensive experience will undoubtedly help lead our growth over the coming years.”

As VP of Marketing, Rob Mihalko will be responsible for overseeing all the marketing functions for Prevedere. Most recently Rob was VP of Marketing at Science Exchange, and prior to that he spent 12 years at SAP/Ariba, in both product and marketing leadership roles. Rob was also a management consultant at A.T. Kearney and started his career as a financial planning analyst at United Airlines.

“There is a growing need for executives to have access to ‘economic intelligence’ so they can understand ahead of time which external factors will impact their business,” said Mihalko. “Prevedere is a leader in bringing these types of rich insights to the C-Suite, and I look forward to helping the company with its continued growth.”

Larry Hirschhorn, as a VP of Sales, joins Matt Baer in sales leadership for Prevedere. Together they will be responsible for expanding our sales coverage in additional market segments and accelerating growth over the coming quarters. Larry brings 25 years of experience leading sales teams for SaaS and enterprise software companies. He comes most recently from Information Builders and previously held positions at IntraLinks (including an IPO), SalesFocus Solutions, Majestic Research, and Thomson Financial. Larry has a broad spectrum of experience selling technology across many verticals.

“As companies continue their digital transformation journey, the next frontier is incorporating external factors into their decision-making processes. Prevedere is the first to leverage the power of big data and macro-economics with machine learning and predictive analytics,” said Hirschhorn. “The momentum has been accelerating and I’m excited to join at such an exciting time.”

As VP of Product Management, Yesim Tabanoglu will oversee all areas of product management, including building and leading a cross-functional team, further defining strategy, roadmap, and execution. She is a customer-focused product leader with experience in high growth start-ups, delivering SaaS solutions. Prior to joining Prevedere, Yesim held VP of Product Management roles at Vendavo and Comprehend Systems. Her experience in product management also includes positions at Apttus and Model N.

“Prevedere provides an innovative solution that helps companies improve business results by leveraging technology and the world’s data,” said Tabanoglu. I’m excited to play a key role in bringing our solution to our customers and empowering them with predictive economic intelligence.”

Prevedere’s innovation and customer success has been recognized by industry leaders.  Prevedere was named a 2019 Red Herring North America Top North America company, a 2017 Red Herring Top 100 Global Company, and the Best Business Intelligence Reporting & Analytics Solution of 2017 by the SIIA CODiE Awards. Prevedere was also mentioned in the September 2018 Gartner Cool Vendors in Information Innovation report.

About Prevedere

Prevedere is a predictive analytics software company that delivers insights into future business outcomes based on economic trends. Our predictive economic intelligence offering helps executives see what lies ahead for their business and solve for upcoming risks and opportunities. Our SaaS solutions apply the power of machine learning and predictive modeling to millions of indicators of global economic and consumer activity. Prevedere customers include Fortune 500 industry leaders in retail, manufacturing, and consumer packaged goods. To learn more, visit and follow @Prevedere on Twitter.