March 26, 2019, Santa Clara, Calif. – Prevedere, an industry insights and predictive analytics software company, today announced “Bridging the Data Divide, a report that highlights findings from a recent survey it conducted with Prosper Insights & Analytics. Survey findings indicate that most data and analytic teams feel that they have the data and insights needed to make critical decisions, but not necessarily the right resources to address strategic issues. Closing this gap is key to evolving data and analytics initiatives and addressing the needs of executives with strategic, forward-looking insights.
While the majority of companies think they do a good job of using data to drive strategic and operational decision-making, the irony is that 60% of the respondents say that locating the right data is their organization’s biggest challenge and 62% stated that their company’s collective data analytics skills are at or below average. Moreover, more than two-thirds of respondents stated that they are dissatisfied with their company’s ability to understand the impact of external factors on business performance.
“Results of the survey confirmed what we have known for a while. Companies have the data and insights they need for day-to-day operations, but they lack the information they need to make truly strategic decisions,” said Rich Wagner, CEO of Prevedere. “At Prevedere, we empower senior level executives to see the future with forward looking insights gathered from nearly 3 million Global Data Series.”
To help bridge the gap, executives should prioritize external data that is predictive and strategic, like that incorporated into the Prevedere Predictive Analytics Cloud. By doing so, businesses can uncover insights that:
- Enable them to see upcoming headwinds that can hinder performance
- Help them understand if a weak quarter was just a seasonal slump or a sign of worse things to come
- Increase return on investment (ROI) for marketing spend
To read the full complimentary report, visit Bridging the Data Divide.
About Prosper Insights & Analytics
Prosper Insights & Analytics is a global leader in “consumer intent” data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of affiliate, mobile, email, print, and social-media demand generation campaigns.
Prevedere was named in the 2017 Red Herring Top 100 Global Company and the Best Business Intelligence Reporting & Analytics Solution of 2017 by the SIIA CODiE Awards. Prevedere was also mentioned in the September 2018 Gartner Cool Vendors in Information Innovation report.
Prevedere is an industry insights and predictive analytics software company, helping business leaders make better decisions by providing a real-time view of their company’s future. While most companies can easily report on internal performance, Prevedere’s external real-time insights engine constantly monitors the world’s activity, identifying future threats or opportunities to business performance. Along with a team of industry experts, data scientists and economists, Prevedere helps business leaders make the right decisions in an ever-changing world. To learn more, visit www.prevedere.com and follow @Prevedere on Twitter.