Intelligent forecasting
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Until recently, finding the right data to forecast a company’s future business prospects was like finding a needle in a haystack. One reason is all the data available today. The problem becomes filtering the gazillion data elements to find kernels of insight. Unable to process all that information manually, the unique business indicators are unattainable and unfathomable.

This challenge confronts every CFO in making strategic plans and capital decisions, and Financial Planning and Analysis (FP&A) teams generating forecasts based on historical financial performance and current macroeconomic trends. In “Tapping into Economic Indicators to Seize Market Opportunity and Momentum,” Russ Banham, Pulitzer Prize-nominated financial journalist, guides readers through the big data challenges companies face and solutions for navigating and strategically planning for the future.