The consumer packaged goods (CPG) industry is facing unprecedented challenges in product forecasting as the pandemic has driven significant shifts in consumer preferences, the acceleration of digital shopping, a challenging physical environment, and unprecedented volatility in demand coupled with significant supply-chain disruptions.
In a recent webinar, Coresight Research CEO & Founder, Deborah Weinswig, and Prevedere Founder & CEO, Rich Wagner, explored top trends and predictions for the US CPG industry and discussed how companies can navigate in the coming year, including:
- The increasing importance of product personalization, direct-to-consumer, sustainability and more
- How CPG companies can navigate the variability in consumer shopping given lasting effects of the global pandemic
- The power of AI modeling and forecasting solutions for driving effective product and scenario planning decisions
Access the complimentary webinar on-demand now.
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About Prevedere, Inc.
Prevedere is a predictive analytics software company that delivers insights into future business outcomes based on current economic trends. Our predictive economic intelligence helps executives see what lies ahead for their business and solve for upcoming risks and opportunities. Our SaaS solutions apply the power of machine learning and predictive modeling to more than 2.5 million indicators of global economic and consumer activity. Prevedere customers include Fortune 500 industry leaders in retail, manufacturing, and consumer packaged goods. To learn more, visit www.prevedere.comand follow @Prevedere on Twitter.