Welcome to the Economic Outlook Series
In Prevedere and Nielsen’s latest discussion on what’s next for U.S. consumers, Andrew Duguay, Prevedere’s Chief Economist, and Nicole Collida, Nielsen SVP & US Brand Effectiveness Lead, dive into the continued economic impact of the Covid-19 recession on consumer behavior.
The United States is a consumer led economy, and similar to past recessions, consumers will drive economic recovery. Understanding how the consumer is reacting to current economic challenges will separate companies who are successful at navigating this downturn versus those who are not.
In this compelling conversation, Mr. Duguay and Ms. Collida define and delve into the importance of understanding both hard and soft data. From how stimulus and unemployment benefits are buoying consumers to shifting intentions and actions, a picture is emerging of how consumers will respond throughout the remainder of 2020.
Download to hear both leaders unpack the latest economic data such as what the latest jobs report means and what Nielsen’s second study tracking national consumer sentiment is telling us.
Highlights of the conversation include:
- Consumer intent is key
- Real hurdles in recovery ahead this summer
- Recovery expectations and how new COVID-19 cases could impact 2H20
- 2020 Holidays will be different … plan accordingly
- 5 shopper segments emerge as they act differently by changes in their environment
- Lessons learned from behavior changes to prepare for the rest of the year
Download now to learn what consumer behaviors are signaling for economic recovery in the U.S.
Nicole Collida Davis, Nielsen SVP & US Brand Effectiveness Lead
Nicole leads the Brand Effectiveness Sales team at Nielsen, where she is responsible for creating differentiated value in the marketplace by measuring evolving consumer patterns, and more of what matters to her clients. She currently stands on the front lines for Nielsen as the company showcases solutions that connect online and offline performance, uncover blind spots, shape smarter markets, and enable growth.
Nicole is widely recognized for her commitment to creating an engaging workplace. She is an active member of Nielsen’s Engagement Champion Leadership Network, and builds on the positive opportunities that result from an inclusive and engaging workplace. She is a proud graduate of the University of Missouri, an avid college sports fan, and current resident of Santa Rosa Beach, FL with her husband, Shannon.
Andrew Duguay – Chief Economist Prevedere, Inc.
Mr. Duguay is a Chief Economist for Prevedere, a predictive analytics company that helps provides business leaders a real-time insight into their company’s future performance. Prior to his role at Prevedere, Andrew was a Senior Economist at ITR Economics. Andrew’s commentary and expertise have been featured in NPR, Reuters, and other publications. Andrew has an MBA and a degree in Economics. He has received a Certificate in Professional Forecasting from the Institute for Business Forecasting and Certificates in Economic Measurement, Applied Econometrics, and Time-Series Analysis and Forecasting from the National Association for Business Economics.
About Prevedere, Inc.
Prevedere is a predictive analytics software company that delivers insights into future business outcomes based on current economic trends. Our predictive economic intelligence helps executives see what lies ahead for their business and solve for upcoming risks and opportunities. Our SaaS solutions apply the power of machine learning and predictive modeling to more than 2.5 million indicators of global economic and consumer activity. Prevedere customers include Fortune 500 industry leaders in retail, manufacturing, and consumer packaged goods. To learn more, visit www.prevedere.comand follow @Prevedere on Twitter.