Planning with More Certainty in an Uncertain World

By Russ Banham

Planning and Forecasting in a COVID-19 World

Welcome to the Economic Outlook Series

Right now, finance leaders face unprecedented challenges in forecasting customer demand, given the unreliability of traditional methods to posit the business impact of a once-in-a-century pandemic.

This paper, written by Russ Banham, Pulitzer Prize-nominated financial journalist, and best-selling author, explores those challenges and highlights how companies can leverage economic scenario planning to mitigate risk and identify opportunities in a sea of uncertainty.

What’s inside:

  • How the intricacies of the COVID-19 recession have impacted FP&A teams
  • Using high-frequency data to inform multiple scenario models
  • A new approach to demand forecasting

Download your copy to learn how the office of finance can improve planning and risk management with a clearer view of the pandemic’s evolving impact through economic scenario planning.

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