U.S. Economic Update: Latest Outlook with Nielsen

Prevedere economic modeling combined with Nielsen survey and category data

Examination and findings on economic leading indicators

Welcome to the Economic Outlook Series

As we’re facing many new and escalating challenges on the global economic front, particularly from COVID-19 (coronavirus), it is essential first to recognize the impact that this health crisis is having on lives around the world.

This special report, “From Health Restrictions to Economic Restrictions,” is the third in a series presented by Prevedere and Nielsen on the changing consumer as a result of COVID-19. Insights are provided by Andrew Duguay, Prevedere Chief Economist, and special guest Nicole Collida, Nielsen SVP & U.S. Brand Effectiveness Lead.

Mr. Duguay and Ms. Collida weigh in on the latest economic update and impact on U.S. consumers. High unemployment, continued state restrictions, and delayed stimulus payments have precipitated the sharpest consumer confidence plunge in over 15 years.

This report shines a light on the pandemic led recession’s complex nature. It leverages Prevedere’s leading indicator economic modeling combined with Nielsen survey and category data to deep-dive into the collective consumer mindset.

Download to understand how consumers are reacting to current economic challenges across industry segments through 2H-2020.


Nicole Collida Davis, Nielsen SVP & US Brand Effectiveness Lead

Nicole leads the Brand Effectiveness Sales team at Nielsen, where she is responsible for creating differentiated value in the marketplace by measuring evolving consumer patterns, and more of what matters to her clients. She currently stands on the front lines for Nielsen as the company showcases solutions that connect online and offline performance, uncover blind spots, shape smarter markets, and enable growth.

Nicole is widely recognized for her commitment to creating an engaging workplace. She is an active member of Nielsen’s Engagement Champion Leadership Network, and builds on the positive opportunities that result from an inclusive and engaging workplace. She is a proud graduate of the University of Missouri, an avid college sports fan, and current resident of Santa Rosa Beach, FL with her husband, Shannon.

Andrew Duguay – Chief Economist Prevedere, Inc.

Mr. Duguay is a Chief Economist for Prevedere, a predictive analytics company that helps provides business leaders a real-time insight into their company’s future performance. Prior to his role at Prevedere, Andrew was a Senior Economist at ITR Economics. Andrew’s commentary and expertise have been featured in NPR, Reuters, and other publications. Andrew has an MBA and a degree in Economics. He has received a Certificate in Professional Forecasting from the Institute for Business Forecasting and Certificates in Economic Measurement, Applied Econometrics, and Time-Series Analysis and Forecasting from the National Association for Business Economics.

About Prevedere, Inc.
Prevedere is a predictive analytics software company that delivers insights into future business outcomes based on current economic trends. Our predictive economic intelligence helps executives see what lies ahead for their business and solve for upcoming risks and opportunities. Our SaaS solutions apply the power of machine learning and predictive modeling to more than 2.5 million indicators of global economic and consumer activity. Prevedere customers include Fortune 500 industry leaders in retail, manufacturing, and consumer packaged goods. To learn more, visit www.prevedere.comand follow @Prevedere on Twitter.

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