U.S. Economic Report: Latest Outlook with Nielsen and Microsoft

The COVID-19 Effect on Holiday 2020

Examination and findings on economic leading indicators

Economic Outlook Report

In our latest economic report, Prevedere and special guests from Nielsen and Microsoft outline the COVID-19 effect on the 2020 Holiday season.

Nicole Collida Davis, Nielsen SVP North American Consumer Intelligence, details the ever-evolving U.S. consumer in this report. Chris Dieringer, Senior Director of Industry Solutions at Microsoft – Retail and CPG, provides Microsoft’s perspective on the holiday season. And Thomas Kilbane, Senior Economist at Prevedere, gives his outlook for consumer spending in the upcoming 2020 holiday season, which categories are poised to do well, and set the stage for what we can expect in 2021.

Key takeaways include:

  • Financially-constrained consumers behaving differently than in past recessions
  • How shifting behaviors will affect upcoming holiday 2020 season
  • When and where consumers are planning to shop and their focus on convenience
  • How to leverage personalization for success this holiday season
  • How the job market and changes in income are impacting consumer strength
  • Winners and losers in capturing a share of shrinking wallet
  • Holiday spending expectations and a preview of what to expect in 2021

Download this report for pertinent data and analysis about a holiday season shaping up to be like none the U.S. has ever seen before. 




Nicole Collida Davis
SVP North American Consumer Intelligence
Nicole leads the North American Consumer Intelligence Sales team at Nielsen, where she is responsible for creating differentiated value in the marketplace through decomposing evolving consumer patterns. She currently stands on the front lines for Nielsen as the company showcases solutions that shape smarter markets and enable growth.

Nicole is widely recognized for her commitment to creating an engaging workplace. She is an active member of Nielsen’s Engagement Champion Leadership Network, and builds on the positive opportunities that result from an inclusive and engaging workplace. She is a proud graduate of the University of Missouri, an avid college sports fan, and current resident of Santa Rosa Beach, FL with her husband, Shannon, and 2 rescue pups.

Chris Dieringer
Senior Director of Industry Solutions
Microsoft – Retail and CPG
Mr. Dieringer is currently leading the US Retail and CPG practice focused on following current and future trends in the industry and helping customers realize those within their digital transformation. He has experienced time with sub-segments including Consumer Electronics, Grocery, Home Improvement, Fashion/Apparel, Department Store and CPG companies. Functions include Marketing, HR, Tax, Supply Chain, Finance, Merchandising, Operations, Strategic Planning with technologies in business intelligence, data warehouse, application development, ERP deployments, CRM installations, and cognitive services delivery.

Thomas Kilbane
Senior Economist
Thomas works with businesses across a wide variety of industries to improve understanding of their external environment and how it impacts their performance. Previously, Thomas was an analyst for the Ohio General Assembly, as well as at multiple firms in the financial services industry. Thomas holds a Masters’ of Applied Statistics and Applied Economics from The Ohio State University and a Bachelor’s degree from the Argyros School of Business and Economics at Chapman University.

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