How do CPG companies stay ahead of disruption?
With guest Lauren Fernandes of Nielsen
CPG companies are facing more competition than ever before. Online-only or subscription based entrants are taking market share from more established brands. In this webinar, Lauren Fernandes, Manager, Strategy & Analytics of Nielsen and Andrew Duguay, Sr. Economist of Prevedere will provide insights on how CPG companies can stay ahead of disruption and reclaim market share.
About the Speakers
Lauren Fernandes is Manager of Strategy & Analytics for Nielsen. Her work explores emerging trends, shifting buying and product consumption behaviors and helps manufacturers and retailers make more informed business decisions. For nearly five years, Lauren has been sharing her expert industry insights via thought leadership content, industry publications and with Nielsen’s clients. Lauren holds a Bachelor of Management & Organizational Studies, specializing in consumer research from Western University, and is based in Toronto where she lives with her family.
Prevedere is an industry insight and predictive analytics company, helping business leaders make better decisions by providing a real-time view of their company’s future. Our external real-time insights engine constantly monitors the world’s data, identifying future threats or opportunities to business performance. Along with a team of industry experts, data scientist, and economists, Prevedere helps business leaders make the right decisions in an ever-changing world.