COVID Significantly Changing How Companies Forecast and Plan, According to Market Survey

Planning with Greater Frequency, Adopting New Techniques, and Using External Data are Top Ways Companies are Combatting Uncertainty

September 9, 2021, Sunnyvale, Calif. – Prevedere, a predictive analytics software company that delivers insights into future business outcomes based on economic trends, today announced its report, “Business Planning in the New COVID Normal.” It highlights findings from its recent survey and illustrates the impact COVID had on business planning, how leaders responded, what keeps them up at night, and what the path forward looks like for them.

According to the analysis, several narratives emerged including: 1) Nearly every business was unprepared to face a global event such as the pandemic, and almost everyone faced challenging disruptions to their planning process, 2) A world of uncertainty persists today, even beyond the pandemic, and 3) Businesses are investing more heavily in external data and are adopting new planning techniques, including economic scenario planning and predictive analytics.

“COVID created forecasting and planning challenges for businesses around the world because it impacted things that organizations had little control over, namely economic trends, industry shifts, and consumer behaviors,” said Rich Wagner, CEO of Prevedere. “If the pandemic has taught us anything, it’s that incorporating external factors is now a necessity in planning and strategy, or organizations will be left vulnerable with increasing go-to-market blind spots.”

According to the survey, various sources of uncertainty persist today in addition to the pandemic. At the top of mind for business leaders are global supply chain issues, inflation impact, changing consumer behavior, labor shortages, and wage increases. The survey identifies ways that businesses are navigating uncertainty and adapting to the new normal including:

  • 67% of businesses are revisiting and iterating their plans and cycles at a much higher frequency or cadence than previously
  • 58% of businesses are including multiple economic scenarios in their forecasting process
  • 54% of businesses are augmenting their internal data and insights with external market signals to understand how external factors will impact their business

Prevedere is offering complimentary access to the survey report. Click here to download your copy.

About Prevedere
Prevedere is a predictive analytics software company that delivers insights into future business outcomes based on economic trends. Our predictive economic intelligence offering helps executives see what lies ahead for their business and solve for upcoming risks and opportunities. Our SaaS solutions apply the power of machine learning and predictive modeling to millions of indicators of global economic and consumer activity. Prevedere customers include Fortune 500 industry leaders in retail, manufacturing, and consumer packaged goods. To learn more, visit and follow @Prevedere on Twitter.