Economic resilience and risks in a time of transition

2024 State of the U.S. Economy Report for CPG Companies

Economic resilience and risks for CPG companies: Navigating 2024’s complex economic landscape

Despite rising interest rates and weakening consumer balance sheets, the CPG environment remained relatively healthy through 2023 as households spent down excess reserves and accumulated debt back to pre-COVID levels to maintain spending. However, 2024 is expected to be more challenging. Business leaders must understand the influence external factors have on their companies and incorporate the impacts into their strategic planning for 2024 and beyond.

In this report, the Prevedere economist team analyzes the latest data and provides answers to questions on every business leader’s mind, such as:

  • What is the outlook for the U.S. economy in 2024?
  • How do shifting priorities for consumers and companies impact the outlook, considering factors like elevated interest rates, wages, and prices?
  • What is the overall health of U.S. consumers, factoring in inflation trends and the historically tight labor market?
  • Which leading indicators should business leaders monitor to keep a close pulse on the economic growth trajectory for 2024?

Download this complimentary report for insights into how to navigate 2024’s complex economic landscape.

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About Prevedere, Inc.
Prevedere is the world’s leading provider of predictive analytics technology and solutions based on econometric modeling, enabling intelligent enterprises to understand and quantify the impact of external factors as part of their strategic planning and forecasting. Our global data repository and patented AI platform enable financial executives and operational planners to identify market drivers, quantify the future impact of economic volatility, generate performance forecasts, and optimize plans based on market foresight.

Prevedere’s automated AI model monitoring provides an early warning system when unplanned market shifts and anomalies are predicted, enabling planners to future proof business performance. Many of the world’s leading consumer packaged goods, retail, logistics, and manufacturing companies leverage Prevedere to generate economic intelligence, spot market opportunities, mitigate risks, and deliver exclusive competitive advantage.

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