The Evolution in Consumer Goods Forecasting
A joint webinar from Nielsen and Prevedere on the latest techniques to predict category demand and consumer behavior
Discover the true drivers of future category demand
Consumer goods manufacturers and retailers face greater and greater challenges every year. The retail landscape has always been driven by a complicated tangle of factors. Marketing, promotions, and product innovation play an integral part in driving sales: but external factors, such as consumer confidence, gas prices and discretionary income – among many other factors – also heavily shape category demand. As consumers become more connected, and businesses become more global, FMCG businesses cannot rely on historical performance to make sense of the future.
Despite these challenges, business leaders can look beyond their four walls to understand what truly drives demand. Jordan Rost, VP of Consumer Insights at Nielsen, and Danielle Marceau, Sr. Economist at Prevedere, discuss how using category sales data, cognitive computing, and predictive modeling can provide unprecedented insight to future demand. They will provide real-world examples of applying this consumer goods forecasting method to three major categories.