Demand planning: A tightrope walk for manufacturers
The stakes for manufacturing companies to create accurate demand planning are high, but the challenge is expansive. Even slight under projections can tip toward supply shortages, weaving a path of unsatisfied distributors, retailers and
consumers. Yet over projections waste time, resources and eat into profits.
To accurately predict demand, manufacturers must understand how both internal changes and external forces, such as consumer sentiment, spending power and exchange rates, impact future business performance.
With today’s technology, the power to integrate such external factors is now possible, driving faster and more accurate planning.
This illustrated playbook describes the 5 steps that manufacturers can take to leverage the power of artificial intelligence and cloud-based analytics to dramatically improve demand planning accuracy.