How CPG brands can
optimize planning
and forecasting
With Advanced Predictive Planning, CPGs can create market validated plans and strategies to better manage risk and seize more opportunity
What is Advanced
Predictive Planning?
Advanced Predictive Planning (APP) leverages external data sets and machine learning algorithms to create a new layer of planning insight. APP enables CPG organizations to:
- Identify which external indicators impact each line of business
- Build predictive models incorporating these indicators to quantify:
- The impact contribution of each indicator
- The forecast prediction for each line of business
- Create what-if planning scenarios by varying input variables (e.g. inflation, oil, wages)
- Monitor models and indicators to spot upcoming market shifts, enabling adjustments of plans and strategies
Improved planning for better outcomes
Finance
Reduce risk, drive growth with better financial modeling.
Marketing
Always offer the right promotion and price for the moment.
Operations
Spot cost and supply- chain risks before they materialize.
Strategy
Stay ahead of changing markets to react faster than your rivals.
Sales
Help sales teams optimize their performance with hyper-accurate forecasts.
Advanced Predictive Planning in 3 minutes
Find out how APP can help you improve business outcomes in this explainer video.
Streamlined data-based forecasting
Find the most important leading indicators for your business 50% faster.
Use advanced AI to build the best-fit models and simulations for your business.
Increase the predictive accuracy of your planning and scenario modeling by 18%.
Monitor real-time data signals to detect market shifts before they happen.
Prevedere APP solutions integrate seamlessly with BI, BMI and other planning solutions.
Prevedere Consumer Packaged Goods customers
Prevedere provides the competitive advantage of knowing when to expect downturns or upturns in our categories, allowing companies to change course when necessary.
See our APP infographic
Discover how APP can streamline your planning, forecasting and business processes, from start to finish, with our APP infographic.
Download our
Advanced Predictive
Planning briefing
A FREE briefing, explaining in detail how APP works, how it can streamline and improve your planning processes and what this means for key performance indicators and your bottom line.
Advanced Predictive Planning: Use cases
Strategic planning
New market entry
Identify market landscape for opportunities, demand for categories, upside for increased market share.
Investor calls
Build investor confidence with predictions and projections of future market conditions.
Category & brand expansion
Improve understanding of the competitive brand landscape for greater market share.
Financial Forecasting
Optimize working capital
Unlock working capital through more accurate forecasts and planning efficiencies.
Market CAGR projections
Use external data and econometric prediction to create multi year CAGR models.
Mid-long-range planning
Leverage marcro-economic trends to create 2-5 year prediction models and CAGR forecasts
Sales/Territory Forecast
Market segment projections
Generate demand projections for the entire segment, as well as the company forecast and market share.
Driver price prediction
Leverage contributing indicators and APP platform to build price elasticity models.
Market-share planning
Identify the market-share drivers unique to each brand/category, by channel, by geography.
Category & Brand Forecast
Category forecasts
Identify the external factors for each category, create 12-18 month rolling forecasts.
Driver-mix analysis
Blend internal levers (price, promotion) with external signals to create holistic demand forecasts.
Market-shift alerts
Prevedere monitors/alerts models and indicators for unplanned shifs, enabling timely refinement.
Tactical Forecasting
Demand/supply alignment
Create accurate and market-validated demand forecasts to drive supply side decisions and plans.
Capacity optimization
Accurate demand forecasts enable optimizations in storage, inventory, and order fulfillment.
Market driver alerts
Prevedere models identify LOB market drivers, and alert users when shifts and anomalies occur.
Case study:
Kraft Heinz
Kraft Heinz used APP to improve its business planning, cut waste, reduce overheads and boost profits, even during market volatility.
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