The benefits of using data and analytics to drive strategic business decisions are well documented. However, companies, especially retailers, often jump on the “Big Data” bandwagon without fully evaluating their overall strategy, such as determining what retail sales demand forecasting data they plan to collect, how they will evaluate it, and how they will act on the results.

If you feel your company’s forecasting and planning process is not evolving, don’t fret- it is not too late to make a change that could have a dramatic impact on performance in 2017. Prevedere’s Business Performance Forecasting application provides critical analysis of key external drivers, helping leading companies across industries succeed in volatile markets around the world.

Download this latest forecast on “Ready to Eat Cereal” and see what external factors are included to get the forecast right.