Prevedere helps Whataburger determine market trends and plan for growth
Whataburger is a fast-food restaurant chain with over 900 locations across 14 states, primarily in the southern U.S. Founded in Texas, the company has been in business for 75 years and is represented by a combination of corporate-owned and franchised restaurants. Whataburger generated more than $3 billion in revenue in 2022 from their restaurants and the sale of various retail products in grocery stores throughout the U.S.
The organization faced two primary challenges. The first was inaccurate sales forecasts, primarily because their internal process relied heavily on historical data from their stores and franchisees, which had gaps. Whataburger wanted better financial forecasting insights to address this issue. The second challenge, common across various industries, was projecting wages and staffing for corporate restaurants and providing support to franchisee holders.
Prevedere partnered with the finance team to initially understand sales outlooks specific to demographic market areas, with the intent of using this information to optimize their internally generated forecasts. The team has created 20 short-term (1-12 month) predictive models, for topline sales and sales by region/territory.