Things Every CPG Executive Must Address in 2022
Over the last two years, CPGs have mostly benefited from the market conditions that were created by the pandemic. Some of the most impactful trends were the creation of “favorable” consumer behaviors (i.e., pantry packing), limited ability for consumers to spend on travel and entertainment, and Americans having inflated incomes overall as a result of unprecedented government stimulus among other trends.
But these conditions are set to change in 2022, setting up a challenging economic environment for CPG brands in the next year.
How can executives in the CPG industry navigate uncertainty in 2022?
In this CPG industry report, Boyd Nash-Stacey, Senior Economist at Prevedere, shares his outlook for the industry and the three greatest challenges for CPG executives this year. This includes:
- The current state of CPGs in the United States
- Forecasting, planning, and adjusting for events caused by new variants, inflation, and evolving consumer behaviors
- Implementing a strategy that accounts for reacting to volatile and uncertain market conditions
Download a complimentary copy of the report to learn more about leading CPG companies in 2022.
About Prevedere, Inc.
Prevedere is the world’s leading provider of predictive analytics technology and solutions based on econometric modeling, enabling intelligent enterprises to understand and quantify the impact of external factors as part of their strategic planning and forecasting. Our global data repository and patented AI platform enable financial executives and operational planners to identify market drivers, quantify the future impact of economic volatility, generate performance forecasts, and optimize plans based on market foresight.
Prevedere’s automated AI model monitoring provides an early warning system when unplanned market shifts and anomalies are predicted, enabling planners to future proof business performance. Many of the world’s leading consumer packaged goods, retail, logistics, and manufacturing companies leverage Prevedere to generate economic intelligence, spot market opportunities, mitigate risks, and deliver exclusive competitive advantage.